Stanford Business is the triannual alumni magazine of the Stanford Graduate School of Business. It creates space for the GSB community to gather and engage in the bold problem-solving and entrepreneurial business thinking that is the hallmark of a GSB education.
Point Five redesigned the publication in 2019 and launched it in January 2020. In addition to updating the look and feel of the magazine, we worked closely with the editorial team to reconfigure the magazine’s contents from cover to cover. A modular front section of digestible content speaks to the GSB experience, while a columns section offers groundbreaking business insight, and a back section spotlights alumni voices. Throughout, secondary content offers additional entry points to the reader, and dynamic artworks add perspective. The Class Notes section is modernized and refreshed with a cool background tone and increased white space.
Point Five continues to provide art direction and design services for each issue of the magazine.