Rockefeller University Press (RUP) is committed to quality and integrity in scientific publishing. Its goal is to publish excellent science using the latest technologies and to carry out rigorous peer review, applying the highest standards of novelty, mechanistic insight, data integrity, and general interest.

We designed their brand identity, including a logo and identity system, as well as the design of their three research journals:  Journal of Cell Biology (JCB), the Journal of Experimental Medicine (JEM) and the Journal of General Physiology (JGP).