We are a full-service studio, providing innovative solutions for brand identity, web and editorial projects. Point Five excels at transforming ideas — big or small — into visual frameworks that are accessible, exciting and thought-provoking.

We can help you develop a strategic plan for achieving your goals.

• Brand Identity Development
  • Develop your brand identity, including naming, taglines, and core messaging
  • Evaluate the words and images you use to represent your organization
  • Establish consistent and compelling cross-media portrayals, positions or brands
• Design and Art Direction
  • Brand identity design including logo and style guidelines
  • Website design and consulting
  • Magazine art direction, design and production
  • Collateral and marketing materials including stationery systems, reports, brochures, newletters and invitations
• Web Development, Strategy and Marketing
  • Standard and custom content management systems for ease of updating (CMS)
  • Search engine optimization (SEO) and evaluation to increase your natural Google results
  • Google Analytics consulting and customization to measure your site’s performance
  • Blog software integration to personalize and contextualize your mission while increasing audience engagement
  • Streaming audio, video and podcasting to add dimension to your site and increase time on page
  • Ongoing website maintenance and upgrades to help you grow on a steady basis
• Marketing Strategy and Campaigns
  • Develop a prioritized plan for achieving your objectives
  • Identify and articulate your organization’s distinguishing characteristics
  • Expand upon your knowledge of your core audiences and competition
  • Planning and executing fundraising, public relations and other outreach programs
  • Creating press releases, newsletters, and personalized letters/emails
• Copywriting
  • Creating ads, banners, books, brochures, e-mails, invitations, postcards, press releases, program booklets, and signage
  • Writing and editing Web site copy and custom publications
• Print and Online Communications Audits
  • Assessing the effectiveness of your current print and online communications materials
  • Proofreading, editing, adapting, and strategic re-writing