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Our Approach

We believe that good design is essential to the transmission of good ideas. We see the big picture and we obsess about the details.

DISCOVERY & STRATEGY

We translate ideas — big or small — into visual frameworks in both print and on screen. Our process begins with strategy and research that allows us to understand our clients' goals and to develop a plan to achieve them.

ART DIRECTION & DESIGN

Our team designs brand identities, publications, and websites. We collaborate with a brilliant community of illustrators and photographers, bringing diverse and distinctive voices to our projects.

DIGITAL DEVELOPMENT

We partner with innovative technology experts, producing a seamless process from information architecture through CMS and database development. Together we create work that stands out for its clarity and intelligence.

WHAT WE DO

  • Art Direction
  • Branding & Identity
  • Content Development
  • Content Strategy
  • Consulting
  • Interactive
  • Information Architecture
  • Media Audits
  • Print
  • Publications
  • Strategic Planning
  • Signage
  • Website and App Design
  • Writing
  • User Experience

SELECTED CLIENTS

  • Academy of American Poets
  • The American Prospect
  • Brooklyn Law School
  • Catholics for Choice
  • Children’s Television Workshop
  • The College Board
  • Columbia University
  • Democracy: A Journal of Ideas
  • Guideposts Publications
  • Harper's Magazine
  • Harvard University
  • Lapham’s Quarterly
  • Lingua Franca
  • Meredith Corporation
  • Ms. Magazine
  • Nautilus
  • NYU Child Study Center
  • NYU Langone Medical Center
  • New York Law School
  • New York-Presbyterian
  • The Paris Review
  • PCMA Convene
  • Poets & Writers
  • Princeton University
  • The Public Concern Foundation
  • Santa Monica Museum of Art
  • Security Council Report
  • Vera Institute for Justice
  • Washington University in St. Louis
  • Yale Law School
Our Team
img Alissa Levin Founder & Principal

Alissa is from Cleveland, Ohio and graduated from the Rhode Island School of Design (RISD). She began her career in Los Angeles at the Santa Monica Museum of Art. In 1997, Alissa moved to New York to launch Point Five.

img Benjamin Levine Principal

Ben was raised in Phoenix, Arizona and graduated from the University of Arizona in 2000, where he studied psychology and graphic design. Ben joined Point Five in 2002 and became a partner in 2007.

img Nathan Eames Senior Designer

Nathan, a native of Omaha, Nebraska, joined Point Five after graduating from RISD in 2007. Prior to RISD, Nathan played Division I soccer at Indiana University-Purdue University Indianapolis while studying design at Herron School of Art.

img Alena Jaffe Designer

Alena, born and raised in Cleveland, graduated from the Maryland Institute College of Art (MICA) in 2013 and joined Point Five that same year. In addition to design, Alena also enjoys screen printing, gradients, and of course, the Internet.

History

One of the studio’s first clients was Lingua Franca, a magazine that took a witty, irreverent approach to covering the world of ideas. That project brought into focus the core mission of Point Five: To create engaging and provocative design that puts idea-driven content at the center. The studio went on to work with a variety of other magazines, non-profits, academic institutions and entrepreneurs, who shared Point Five’s passion for inspiring ideas and smart design.

Recognition

Our work has been recognized by American Illustration, The American Society of Magazine Editors, Folio Magazine, Graphic Design USA, Print Magazine, The Society of Publication Designers, Society of News Design, Society of Illustrators, The Webbys, and W3 Awards.